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No one likes to spend precious free time cleaning carpet. To save wear and tear as well as time spent cleaning carpet stains and dirt, have everyone remove their shoes upon entering your home. If you don't already have doormats and boot scrapers in place for your guests, it would be a good idea to do so. Try and keep walkways and entrances swept and free of dirt and debris that can be tracked in on one's shoes.
This is a great idea. When we replaced most of the carpet in our home in 2007, we started removing our shoes when we came into the house. The carpet still looks like it is brand new. It has made a remarkable difference.
Make sure they wear socks! I was told that oils from your skin are just as bad as dirt.