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Hey Kool-Aid! Do you have to be such a pain?
For the most part, anything that uses red dye can be a monster to deal with. Stains result when a foreign agent lands on a porous surface- a 'porous surface' being a surface with microscopic holes and pits. When these tiny holes and pits fill up with the red dye, it's a good idea to try and get it back out before it has a chance to settle in for good. The sooner you can get to a stain, the better chance you'll have for getting it out.
When it comes to dealing with Kool-Aid stains, the best thing to NOT do is press or rub on it. If the stain is in a piece of clothing, try soaking it in a stain remover or other remedy. (Some recommend vinegar, others recommend baking soda or a bowl with a couple tablets of denture cleaner.) Then launder as you normally would.
If the stain is in carpet- and you can get to it immediately- remove as much of the Kool-Aid with a shop vac and spray it down with a carpet cleaner. Cover the stain with a clean rag and then place an iron set on low- as not to damage the fibers of your carpet- on top of the rag for 15-20 minutes. (Remember not to press or rub!) The heat will cause the red stain to soak up into the cloth. Repeat this process with as many clean rags as necessary.
This may not get rid of the stain completely but will help to lessen or fade the stain, especially with regular or repeated treatments over a period of time.
The one thing that I have found will take care of kool-aid stains is a degreeser called purple cleaner. It works great on both new and old spills of kool-aid
After you get as much as possible out you can bleach it lighter than the carpet then use permanent markers to re dye the carpet close to its original color
Windex or 409 will lift red stains
I have found that Lysol kitchen cleaner is the best thing for red kool-aid stains
I use a cheap baby shampoo to remove kool aid from my sons baby blankets and shirts. Rub it on full strength then launder